TAG Heuer Connected

The TAG Heuer Connected launches two anticipated updates for water sports and running

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Building on the success of its recently introduced Wellness app and new golf features, the TAG Heuer Connected is once again expanding its in-house-developed range of apps dedicated to sports, with the introduction of a top-of-the-line swimming tracker as well as new options tailored to runners.

Underscoring its commitment to creating a timepiece that supports an active lifestyle and performance measurement, TAG Heuer listened closely to feedback from customers and users to develop these new features and continue delivering a best-in-class digital experience.

TAG Heuer Connected

The multisport app can now be used for swimming in addition to running, cycling, walking, fitness and golf. With its sleek design and advanced functionality, the TAG Heuer Connected offers swimmers a continuous experience in and out of the pool by focusing on performance and progress tracking in the water while staying elegant “on shore” – without losing a second to switch their timepiece.

TAG Heuer Connected

Connected in the pool

The new addition to the TAG Heuer Sport app now makes it possible for pool swimmers to measure and record their performance in the pool using their TAG Heuer Connected. On the watch’s touchscreen dial, the swimmer can see metrics for the number of laps completed, total distance and interval breakdowns. On their smartphone, they can explore additional detailed information such as calories burned, analysis of strokes and pace, and a summary of the entire session.

TAG Heuer Connected

The most sophisticated data the app can provide swimmers with their SWOLF score. This complex metric and important performance indicator is calculated by adding the seconds and strokes taken to swim 25 or 50 metres. It shows the swimmer their lap efficiency and gives them a strategic benchmark that they can use to continuously improve. The lower the score, the better the pool session.

TAG Heuer Connected

The Swimming app also offers automatic lap detection, using the watch’s accelerometer and gyroscope with a dedicated algorithm to detect the start and finish of each lap, in order to measure the full distance of the session. While swimming, the always-on screen will display the elapsed time, number of laps completed, total distance and interval breakdowns.

TAG Heuer Connected

And for an even smoother and more refined experience, TAG Heuer has developed a custom algorithm to detect the swim type per lap. The watch can identify four different types of strokes and styles – freestyle, breaststroke, backstroke and butterfly – and the swim type per interval will be available in the detailed breakdown of the swimmer’s session on their mobile device.

TAG Heuer Connected

And for swimmers looking for advanced insights into their performance, the TAG Heuer Connected will also monitor the pace, strokes and intervals of each session.

TAG Heuer Connected

The “pace” is a measurement of the time taken to swim a set distance of 100 metres. The pace graph on the app shows the evolution of this indicator.

TAG Heuer Connected

The “stroke” metric counts each arm’s swim cycle using the gyroscope of the watch and, thanks to a dedicated algorithm, it can also display the number of strokes per lap. This new feature provides valuable feedback on each lap so the swimmer can keep track of and improve their performance during the session.

TAG Heuer Connected

Finally, the “intervals” feature is very useful to users who mix different activities during their session or wish to break it up into increments or repetitions, so an interval will automatically be created when the swimmer resumes the session from a break.

TAG Heuer Connected

Though the OLED touchscreen does not work underwater, the swimmer can set the mechanical pushers to start, stop or pause and resume their session in and out of the pool. The TAG Heuer Connected is water-resistant to 50 metres/5 ATM, so it is suitable for shallow-water activities in the pool, but it should not be worn for activities such as diving or waterskiing. The TAG Heuer Connected should always be rinsed in fresh water and dried after use.

TAG Heuer Connected

The indoor Running app

Complementing the new swimming experience, TAG Heuer is also bringing fresh updates to its existing Running app, with exciting new features for indoor running activities.

This new version will allow indoor runners to see at a glance which heart rate zone they are in. Then, at the end of their session, they can input the total distance recorded by the treadmill into the watch, which will automatically calculate the pace of the session.

TAG Heuer Connected

Another novelty included in this update is a dedicated heart rate screen, designed and developed in- house for users who want to focus primarily on their heart rate during a sports activity. Just by checking their watch, they can see their heart rate zone and percentage of maximum heart rate. The five zone levels go from warm-up (zone 1) to peak (zone 5) and runners can use these levels to modulate the intensity of their training depending on their personal cardiovascular fitness goals.

The mobile device app will also provide a full analysis post-run, with a colour-coded heart rate graph and the time spent in each zone. Beyond running, the heart rate tracker can be used for all types of cardio exercise, indoors and outdoors.

Boosting performance and style

The TAG Heuer Sport app can be updated automatically overnight using Wi-Fi or manually by going to the Google Play Store on the watch, tapping “My Apps” and installing the available updates. For a life of action and activity, this smartwatch is as much a reliable tool to measure performance as it is a stylish and versatile accessory designed with TAG Heuer’s unmistakable identity.

TAG Heuer Connected

Facts and figures TAG Heuer Connected 45 mm, steel case, black rubber strap

Reference: SBG8A10.BT6219


  • Mod Connect 45 mm


  • Diameter 45 mm
  • Polished, fine-brushed steel case Black polished ceramic bezel Flat sapphire crystal
  • Black steel, rubber crown at 3 o’clock Shaped steel push button at 2 o’clock Shaped steel push button at 4 o’clock Steel caseback
  • Water-resistant to 5 ATM


  • Hardware
  • Battery: 430 mAh all-day battery
  • Battery life: 20 hours of all-day standard use (incl. a 1-hour workout), 6 hours of sports use (using GPS, HR and music)
  • Charging time: 100% in 1.5 hours at temperatures between 15 and 45 °C
  • Sensors: heart rate, compass, accelerometer, gyroscope, NFC, microphone
  • Processor: Qualcomm® Snapdragon Wear™ 3100 Connectivity: BT Smart, Wi-Fi
  • Display: 1.39″ OLED display, 454 × 454 pixels (326 ppi)

Data accuracy

The data and values generated or calculated by the TAG Heuer Connected watch when tracking activities are intended to provide a close estimation of the tracked metrics and activities. The data and values may, however, not always be fully accurate and must not be used for purposes requiring absolute precision. While the TAG Heuer Connected watch includes a heart rate monitor, it is not a medical device nor is it intended to provide medical diagnostic services or medical advice. It must not be used to diagnose, treat, cure or prevent any disease.

Operating system

  • Wear OS by Google

Watch experience

  • (Custom-built TAG Heuer apps) 9 customisable watch faces
  • TAG Heuer Sport watch app: golf, running, cycling, walking, fitness, swimming and other
  • Other TAG Heuer–branded micro apps: stopwatch, timer, alarm


  • Black rubber strap
  • Steel folding clasp with double safety push buttons; TAG Heuer shield; quick-change system

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on www.tagheuer. com for select countries and in 160 boutiques and 3,000 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969 and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance.

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