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Tonight, Geneva decides which watches take home the Aiguille d’Or, and Watch I Love is back as a streaming partner for the GPHG ceremony. The 26th edition takes place at the Bâtiment des Forces Motrices, with 84 nominated watches competing across 19 prizes . The red carpet coverage starts at 18:30 CET, and the ceremony itself begins at 19:00, hosted by Stéphane Bern and Arianne Alcorta .
This year brings one change I welcome: the whole ceremony runs in English for the first time . That makes the evening easier to follow for readers far beyond Switzerland. It also means fewer excuses for missing the moment when your favourite nominee wins.