Maurice Lacroix, a regular presence on city streets, is pleased to unveil the new fresh-faced AIKON Quartz Chronograph, offered in three dial variants. Brimming with a high quotient of coolness, this urban-themed model proves incredibly versatile, courtesy of its chronograph and date display. With an upgraded specification and now measuring just 42 mm in diameter, this new model makes a compelling case for selection.
Inspired by the Maurice Lacroix CALYPSO, a highly popular model of the 90s, the AIKON has proved a resounding success for the Swiss brand. Since the release of the inaugural AIKON in 2016, the collection has evolved, incorporating improved finishes and encompassing new colours, sizes, materials and complications. While the AIKON collection has been executed in different forms, all references have delivered high perceived value, an attribute underpinning Maurice Lacroix’s notable success.
Maurice Lacroix, a strong believer in the notion of continuous improvement, is pleased to unveil an upgraded AIKON Quartz Chronograph offered in three dial options: a sultry shade of black, an ocean-like blue or a silver option with contrasting blue counters. Close examination reveals this latest creation is endowed with a series of new sumptuous finishes. Indeed, the surface of each dial has been enriched with a sunbrushed finish that charmingly engages with light, delivering a notable degree of refinement.
A highly versatile watch, the AIKON Quartz Chronograph is ideal for timing a business meeting, a train journey or a morning run. A date aperture at 6 o’clock provides a useful aide memoire, whether for business or pleasure.
Always attentive to market feedback, the brand from the Franches Montagnes has reduced the case diameter slightly to 42 mm, a size that should suit most wrists. Careful consideration has also been given to the design and execution of the case and bracelet which ergonomically hug the wrist, granting superb wearer comfort.
Consistent with all AIKON models, the watch is endowed with the brand’s Easy Strap Exchange system. This allows the wearer to adapt the look of their watch to their outfit, swapping the strap for an alternative with just a few user-friendly clicks.
Whatever situation you find yourself in, the AIKON Quartz Chronograph looks cool and fresh and always proves the perfect multitasker. Rest assured, despite Maurice Lacroix significantly upgrading the specification of the AIKON Quartz Chronograph, it still delivers the company’s legendary high perceived value. Once again, the AIKON proves the perfect companion for the urban dweller.
Chronographe second indicated on central hand, 30 minute counter at 9 o’clock, 1/10 second counter at 12 o’clock
Case
Case diameter: 42 mm
Case height: 11 mm
Case material: Stainless steel
Water resistance: 10 ATM
Case: Brushed and polished stainless steel case
Dial:
Silver/Black/Blue sunbrushed dial with rhodium M-logo, date at 6 o’clock and blue counters at 6,9,12 o’clock
Index: Rhodium index
Hands: Rhodium faceted with white SLN
Strap / Bracelet
5-row stainless steel bracelet with easychange system
YOUR TIME IS NOW WITH MAURICE LACROIX For almost 50 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.
