Breaking New Ground: H. Moser & Cie. emerges as Alpine Motorsports’ first-ever global partner, enveloping the entire Alpine brand spectrum 

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H. Moser & Cie. proudly announces its partnership with Alpine Motorsports, taking central stage as the First Global Partner of Alpine Motorsports. H. Moser & Cie. will be present across all of Alpine’s Motorsport programme, which includes the BWT Alpine F1 Team, Alpine Endurance Team, Alpine Academy, Rac(H)er and other projects. This dynamic collaboration brings together two entities synonymous with innovation, heritage, and an unwavering commitment to excellence. 

H. Moser & Cie., known for its elegant and sophisticated timepieces, will be the Timekeeping Partner of Alpine Motorsports across all disciplines.

This truly global partnership between Alpine Motorsports and H. Moser & Cie. is a union that seamlessly blends the precision of horology with the speed and precision of racing.

The connection between H. Moser & Cie. and Alpine Motorsports goes beyond the surface. Both brands have emerged from rich histories, displaying a nimble and outsider approach. From its foundation in 1955, modifying Renault cars for racing, Alpine created one of the most iconic rally cars of the 20^th century. H. Moser & Cie., despite its almost 200-year history, is the challenger in the watchmaking world, renowned for its minimalist philosophy and its outspoken positions. Born out of true entrepreneurial endeavours, H. Moser & Cie. and Alpine Motorsports have shown a similar maverick spirit and bold attitude. There is also a very strong emotional connection between the two brands, since the Meylan family, owner of H. Moser & Cie., has a profound history with Alpine cars, owning and racing them. This collaboration is a testament to a bond that was always there, waiting to be explored.

The partnership between H. Moser & Cie. and Alpine Motorsports represents an unprecedented platform to develop common products and experiences driven by innovation and technology in both respective universes.

The alliance between the two organisations will be fostered through an exchange program between BWT Alpine F1 Team’s Technical centre in Enstone and the Neuhausen am Rheinfall manufacture, creating synergies around respective best in-class savoir-faire from engineering to watchmaking. 

At the root of this human adventure is the common determination to cultivate the unexpected. As Edouard Meylan, CEO of H. Moser & Cie., explains: “What interests me in collaborations is to explore new territories, to enjoy a journey with others and to share different perspectives. I grew up with my father racing Alpine cars and I always perceived them as underdogs of rally racing, pushing boundaries by stripping cars to their minimum to optimize weight or exploring new materials. As our organisations join forces, I am proud to be able to contribute to Alpine’s ambition of reinforcing its position as a high end sport car brand, and have our community of Moser fans discover why we, at H. Moser & Cie., love Alpine so much”.

H. Moser & Cie. and Alpine are committed to the relentless pursuit of perfection and performance, and use innovation as a key thread to evolve. At H. Moser & Cie., we let our watches do the talking through iconic design, extreme minimalism and uncompromised creativity raising the highest level of craftsmanship. “H. Moser & Cie. and Alpine Motorsports is the perfect match”, says David Gendry, VP, Chief Commercial Officer BWT Alpine F1 Team & VP Communications Alpine Brand. “H. Moser & Cie. represents exceptional watchmaking, blending tradition, elegance and cutting-edge technology with a bold attitude. Just like we push boundaries and races on track, H. Moser & Cie. is moved by innovation and commitment. For Alpine and for H. Moser & Cie., every second counts and that’s the recipe for a successful partnership“. 

H. Moser & Cie. and Alpine Motorsports: together we do not chase time, we aim for the lead. The race is not against the clock, but against expectation. In every second we see an opportunity to break a record, to challenge the status quo. Ours is the engine of innovation. Audacity is our common ground. A lifetime of commitment for a moment of greatness— That’s our finish line.

That’s what makes us very rare.

H. MOSER & CIE.
H. Moser & Cie. was created by Heinrich Moser in 1828. Based in Neuhausen am Rheinfall, it currently employs more than 90 people, has developed 18 in-house calibres to date and produces around 3,000 watches per annum. Through its sister company Precision Engineering AG (PEAG), H. Moser & Cie. manufactures parts such as regulating organs and balance-springs, which are used for its own production as well as to supply its partner companies. Independent company incorporated into Moser Watch Holding in 2012, Precision Engineering AG specialises in watch components for escapements, from their initial design to the production of a quality product ready to be integrated into the watch movement it must regulate. H. Moser & Cie. is honoured to have a Moser family member with the company as Honorary Chairman and President of the Heinrich and Henri Moser Foundation. The aim of the Moser Foundation, created by one of Heinrich Moser’s descendants, is to keep the family history alive and seek out antique pieces for the Moser Museum, located in Charlottenfels Manor, Heinrich Moser’s family home. With its substantial watchmaking expertise and highly acclaimed experience in the sector, MELB Holding holds shares in H. Moser & Cie., Hautlence and Agenhor SA. MELB Holding is an independent family group, based in the heart of the legendary Vallée de Joux.