Atelier Ginza

Reading Time: < 1 minute Seiko Group Corporation (Chairman, Group CEO, and Group CCO: Shinji Hattori; head office: Chuo-ku, Tokyo) is pleased to announce the opening of the Seiko Group’s new creative studio, the Atelier Ginza. The studio is located in the heart of the Ginza district, where the company was founded in 1881. ItContinue Reading

THE BUGATTI CHIRON PROFILÉE: AN AUTOMOTIVE SOLITAIRE

Reading Time: 4 minutes The Bugatti Chiron Profilée is a one-of-a-kind member of the Chiron line-up envisioned as a less radical interpretation of the Pur Sport, it is unique in character, in design and in its details. With all build slots for the Chiron spoken for, the auction of the Profilée in Paris onContinue Reading

Hublot celebrates the life of king Pelé

Reading Time: 3 minutes As the world mourns the great Pelé, Hublot and Ricardo Guadalupe pay tribute to a global sporting icon, a great humanitarian – and a true friend. NYON, December 30, 2022 – The Hublot family has learned with great sorrow of the passing of Edson Arantes do Nascimento, known to the worldContinue Reading

Bugatti Baby II Carbon Edition – inspired by the W16 Mistral roadster

Reading Time: 2 minutes A limited-edition carbon-inspired new Bugatti Baby II has been created exclusively for W16 Mistral owners. Developed in partnership with The Little Car Company and hand built to each customer’s specifications, the Baby II Carbon Edition follows the exterior and interior detailing of the W16 Mistral, making it the ideal additionContinue Reading

Reading Time: 2 minutes Exquisite. Elegant. Stylish. The holiday gift guide that elevates the Bugatti lifestyle experience. From a modern timepiece through to a Rembrandt-inspired limited-edition sculpted ‘Dancing Elephant’ and the world’s first smartwatch made with a complete carbon fibre shell – Bugatti unveils a selection of gifts that span the spheres of luxury,Continue Reading

De Bethune: The Art Of Watchmaking

Reading Time: 3 minutes For twenty years, De Bethune has blurred the lines between traditional craftsmanship and contemporary design, mining history to create a brand both impossibly modern and technically advanced. Today we celebrate this milestone with an extraordinary book written by Arthur Touchot and published by Assouline, capturing both the spirit of our companyContinue Reading

Lamborghini Huracán Sterrato

Reading Time: 6 minutes Automobili Lamborghini presents the new Huracán Sterrato[1] at Art Basel, Miami Beach: the first super sports car designed for maximum driving pleasure even away from the asphalt on loose or dirt surfaces, reinterpreting the very concept of sportiness and emphasizing the brand principles of brave, authentic and unexpected. Continue Reading

Bugatti W16 Mistral

Reading Time: 4 minutes The mastery of incredible speeds and incomparable forces in a timelessly elegant design has forever been a core part of Bugatti’s DNA. The W16 Mistral, the most extreme roadster in Bugatti history – a final roadgoing appearance for the iconic W16 engine – is a masterpiece that celebrates the symbioticContinue Reading