Bugatti Sur Mesure

Reading Time: 5 minutesThe genius of Jean Bugatti – the visionary designer and engineer who imbued the entire automotive world with his pioneering creations – lay not only in his engineering prowess but the unmatched aesthetic proportions of his designs. The yield of Jean’s legacy endures, and the Type 55 stands as aContinue Reading

The Famous Project

Reading Time: 4 minutesRichard Mille is delighted to announce a new challenge of high performance on the high seas. The brand is getting on board The Famous Project, initiated by world-renowned sailor Alexia Barrier. Beyond the athletic aspect of the challenge, the project is also reaching new heights in seafaring.Continue Reading

Bulgari Aeterna

Reading Time: 10 minutesBvlgari chooses the Eternal city of Rome, its hometown and everlasting source of inspiration, to unveil Aeterna, its new High-End Collection, presenting for the occasion a precious assortment of over 500 creations, including High Jewelry and High Jewelry Watches, High-End Bags and Very High-End Fragrances. An occasion to celebrate, withContinue Reading

Louis Vuitton Core Values Campaign

Reading Time: 3 minutesLouis Vuitton is pleased to reveal a new chapter in its storied Core Values campaigns, captured through the lens of celebrated photographer Annie Leibovitz. The inspirational campaign features tennis’s most revered champions, Roger Federer and Rafael Nadal, as they ascend to the summit of Italy’s Dolomites mountain range. Embodied inContinue Reading

Huracán (R)evolution

Reading Time: 6 minutesPresented at the 2014 Geneva Motor Show, the Lamborghini Huracán has represented consistent evolution for Automobili Lamborghini, pushing the envelope of the driving experience for customers across the years. The Huracán, named after the famous bull by the same name for its courage, stands today as Lamborghini’s most versatile superContinue Reading

Senna

Reading Time: 4 minutesAs the world marks the 30th anniversary of Ayrton Senna’s passing on May 1, 1994, TAG Heuer stands proud to honor the enduring legacy of one of the greatest Formula 1 drivers of all time. Fondly remembered as “Magic Senna,” “The Extraterrestrial,” or simply “Rain Master,” Senna’s impact transcends generations,Continue Reading