Jacob & Co. Billionaire ASHOKA®


Jacob & Co Billionaire Ashoka
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Since its introduction in 2015, the Jacob & Co. Billionaire has reached fame as the watch coveted by all with a price tag surpassing $18 million. With only one in existence worldwide, the Billionaire is a unique piece adorned with Emerald-Cut Diamonds with an approximate carat weight of 260 carats. This year, Jacob & Co. is using the ASHOKA® diamond for the very first time in a diamond-encrusted tourbillon timepiece – Jacob & Co. Billionaire ASHOKA®.

The Billionaire ASHOKA®

The Billionaire ASHOKA® from Jacob & Co. is a pièce unique, and only one will ever be made.

The entirety of the watch, outside of the movement, is covered in ASHOKA® diamonds, including the case, bracelet and clasp, with the exception of the rose-cut white diamond on the crown. The total carat weight of this stunningly unique piece is over 188 carats.

Jacob & Co. Billionaire ASHOKA®

The ASHOKA® is the spectacular, proprietary diamond cut created by William Goldberg, named after a legendary third-century warrior, one of India’s greatest emperors, King Ashoka Maurya. With a rectangular shape, rounded corners, and 62 precisely-cut facets (more than the 57 facets of a round diamond), the ASHOKA® is quite rare. Less than 1% of all rough diamonds even possess the potential to become an ASHOKA® – making the Billionaire ASHOKA® an extraordinarily special piece.

Jacob & Co. Billionaire ASHOKA®

The white gold case of the Billionaire ASHOKA® measures 53x40mm and houses a skeletonized tourbillon movement, exclusive to Jacob & Co. Every surface is chamfered, polished and finished to perfection. This manual-wind, almost see-through timepiece has an impressive power reserve of 72 hours. Legend has it the original Ashoka diamond had the power to “banish sorrow.” The Billionaire ASHOKA® from Jacob & Co. was created to bring joy.

The one-minute tourbillon of the Billionaire Ashoka is haute horlogerie’s response to the high jewellery tour de force that surrounds it. With its black mirror-polished upper cage – a finishing technique that requires immense patience and dexterity – hand-bevelled and hand-polished edges and calculated operation, the tourbillon is the only complication to live up to the breathtaking visual experience of the diamond-set exterior.

Jacob & Co. Billionaire ASHOKA®

The tourbillon encapsulates the balance wheel, hairspring, escape wheel and a number of other crucially important, superbly finished components. Its most careful assembly is followed by a painstaking fine-tuning process, allowing the Billionaire to keep accurate time throughout its extended, 72-hour power reserve.

Jacob & Co. Billionaire ASHOKA®

About Jacob & Co.

“Inspired by the Impossible”

Founded by Jacob Arabo in 1986, Jacob & Co. creates revolutionary timepieces and exquisite jewellery that have captivated celebrities and notables from the watchmaking world and dazzled on fashion’s red carpets and cover shoots. With a unique talent for creating designs that are as innovative as they are spectacular, the company has grown into one of the most recognized luxury brands in timepieces and jewellery.

At the heart of the company is the passion, drive and creative force of Mr. Arabo. With a respect for traditional craftsmanship and artistry and an ability to envision and realize exquisite jewellery and unique timepieces, he makes the truly extraordinary a reality through the alchemy of edge and elegance.

For more information please visit www.jacobandco.com


About the ASHOKA® Diamond

The Diamond of Legend®.

There is only one ASHOKA® diamond. First introduced by William Goldberg in 1999, the United States Patent and Trademark Office has recognized its distinctiveness by issuing a federal trademark registration covering the configuration of the stone. It is exclusive. It is extraordinary. And it cannot be duplicated.

Jacob & Co. Billionaire ASHOKA®

Jacob & Co. Billionaire ASHOKA®

Reference BL120.30.BD.UA.A30BD


  • Hours, Minutes;
  • Tourbillon 1minute


  • Calibre: Exclusive Jacob&Co. Skeleton Manual Winding
  • Caliber JCAM23; Tourbillon
  • Dimensions: 40.05 x 31.67mm
  • Components: 167
  • Power Reserve: 72-Hours
  • Frequency: 21’600vib/h (3 Hz)
  • Jewels: 19
  • Finishing: Hand-Angled, Sand-Blasted, Drawn Flank


  • Diameter: 53x40mm
  • Height: 12mm
  • Material: 18K White Gold; Case set with 38 Ashoka Cut
  • White Diamonds (~ 36.86 cts); Crown set with 1 Rose Cut White Diamond (~ 0.35 cts)
  • Case Back: Sapphire Glass
  • Crystal: Sapphire with Anti-Reflective Treatment


  • Index set with 11 Baguette White Diamonds (~ 0.7 cts)
  • Hands: Skeleton Rhodium


  • 18K White Gold Bracelet set with 252 Ashoka Cut White
  • Diamonds (~ 151.22 cts)

Limited Edition

  • Pièce Unique

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