New York, September 19th, 2022 – Chopard Co-President and Artistic Director Caroline Scheufele, together with global musical icon Mariah Carey, officially launched the Chopard X Mariah Carey Collection and the happy Butterfly X Mariah Carey Collection at an intimate cocktail party in New York City.
A butterfly whose unpredictable flight carries the creative force of a true music queen. To give life to a collection of jewellery stemming from her fruitful imagination, Mariah Carey naturally turned to Chopard and its Co-President and Artistic Director, Caroline Scheufele.
This is an obvious extension of the creative universe of a singer who has become one of the most recognizable voices in the world over the decades. A symbol of metamorphosis, the butterfly is the dazzling emblem of the energy that has borne Mariah Carey to unprecedented longevity.
The butterfly is of course a style icon for Chopard, conveying renewed aspirations and a free-spirited, light-hearted approach to life. Mariah Carey now offers a reinterpretation of it graced with revisited design and proportions in which ethical gold, diamonds and carnelian echo Mariah Carey’s emblematic distinctive features.
An encounter between two women
In a magical calendar twist, the collaboration between Chopard and Mariah Carey was born at Christmas. In December 2020, the ‘songbird supreme’ received the book presenting the treasures of the Red Carpet Collection, an array of Haute Joaillerie creations presented at the Cannes Film Festival, from Caroline Scheufele. Wishing to honour the diamond disc that she was about to receive for her All I want for Christmas is you song that has become a musical legend, Mariah Carey was immediately won over by the flamboyant glamour of the Maison’s creations, as well as by its ethical values. The resonance with her own world seemed so natural that she suggested a collaboration that would enable to create her first jewellery collection to Caroline Scheufele.
Dancing diamonds reinterpreted by Mariah Carey
The Happy Butterfly collection preserves the legendary codes of Happy Diamonds turned butterflies: a transparently openworked heart in which a dancing diamond nestles between two sapphire crystals. Four majestic wings unfold in a whole new way, masterfully reinventing the codes of symmetry that tend to impose certain limits on butterfly jewellery designs.
Entirely paved with diamonds or carnelian, the wings of the Happy Butterfly X Mariah Carey Collection give amplitude and movement to these talisman jewels through their asymmetry. Crafted in ethical rose or white gold, the butterfly adorns a pendant, a bangle, a ring and a pair of earrings. An irresistible collection brimming with emotions, which the diamonds – sourced from suppliers certified by the Responsible Jewellery Council – endow with incomparable magic.
The talisman butterfly
Butterfly was the name of the album that proved a real turning point in Mariah Carey’s career and life. Released in 1997, the opus was full of new musical inspirations and helped evolve towards R&B and hip-hop. It was also the album symbolizing her new-found found freedom. After the chrysalis, a rebirth. The butterfly, the supreme emblem of lightness and transformation, became a symbol of pride for Mariah Carey, a principle of reinvention of oneself in a spirit that was airy, delicate and all about the journey. It has infused these creations with all their elegance, daintiness and symbolic power.
Mariah Carey, a legendary performer
The fact that Mariah Carey has become a global music icon spanning several generations is not only due to the extraordinary virtuosity of her voice, known for her five-octave range and texture, but also because she is a complete artist. Singer, songwriter and composer, Mariah Carey has sold over 200 million albums and written or co-written 18 of her 19 records that went #1.
Two women united for a world in the making
By empowering herself, Mariah Carey has become much more than a fairy tale princess. Like Caroline Scheufele, she is first and foremost a star who has cultivated her gifts by projecting them into a vision of who she was destined to become. Chrysalids who have become accomplished, creative and independent women, they also share the choice of a meaningful world: like all Chopard’s watch and jewellery creations since 2018, the Happy Butterfly X Mariah Carey Collection is crafted in ethical gold.
This approach is in line with the objectives of the Journey to Sustainable Luxury undertaken by the Maison. These values are just as essential in the eyes of Mariah Carey, whose many charitable commitments are in harmony with Chopard. They epitomise the butterfly effect by which a gesture, a generous act or a smile lights up the entire universe. A mere flutter of wings, a play on diamonds, an outstretched hand: almost nothing, that is to say almost everything, when the immemorial beauty of a good intention unfolds.
