Announcing “MB&F: the First Fifteen Years, a Catalogue Raisonné of MB&F Watches” by Suzanne Wong and William Massena.
A catalogue raisonné is a comprehensive, annotated listing of all the known works of an artist or sculptor that includes all the details of each work. It is a relatively common document in the art world, but has never been done for a watch brand, that is until now!
“The idea for the project came about when a customer who had bought an LM2 in red gold wrote to me asking how many models had been made,” explains MB&F Founder Maximilian Büsser. “So, I looked it up and told him that his timepiece was one of 31 pieces made. He wrote back in complete surprise, saying that it couldn’t possibly be correct as his watch wasn’t a limited edition. I told him that the number was right and he was ecstatic!”
“Over our first 15 years, we crafted only about 3,000 pieces, spread across 18 calibres and countless variations,” Max continues. “If you do the maths, you quickly realize how few pieces of each model there are out there. By sheer coincidence, at about the same time, our friend William Massena suggested the idea of a Catalogue Raisonné to me. So the idea was born from this interaction to share our whole body of work in full transparency.”
The MB&F Catalogue Raisonné is a 312-page book that contains information about every single timepiece produced from the years 2005 to 2020, including prototypes and pieces that were not officially announced before. The book documents all 160 product variations along with over 400 photographs and indicates details such as the model name, reference number, materials, years in production, and the exact quantity produced.
Alexandre Ghotbi, Head of Watches for Continental Europe and the Middle East at Phillips in Association with Bacs & Russo, talks about the importance of such a publication: “MB&F‘s philosophy has always been about transparency and sharing the names of everyone who participates in its projects, from the watchmakers and constructors to the marketing and PR experts. This is very different from the hush-hush ways of most brands. The publication of a Catalogue Raisonné is quite common in the art world but has never been done in the watch industry. Some brands have published information about certain periods or collections, but this information is rarely complete. MB&F is publishing everything, down to the prototypes made. It is a continuation of Max’s philosophy of wanting to break the secrecy in the industry that has ruled for 200 years. Kudos to MB&F for setting a new industry standard.”
The Catalogue Raisonné begins with 30 pages about the history of MB&F written by journalist and watch expert Suzanne Wong. The book is then divided into chapters, documenting the Horological Machines, the Legacy Machines, and the co-creations that have all been meticulously researched and documented by watch expert William Massena, working closely with the MB&F team.
Readers will discover the complete body of work of MB&F, including some surprises. It is a well-known fact that the brand does not accept requests for bespoke timepieces, however, in 2009 and 2010, when times were hard, they decided to design several unique pieces, which were sold without press release or fanfare. In true transparency, the reader will also discover these horological surprises among the pages of the book.
The Catalogue Raisonné is published by Editions de La Martinière and distributed by Abrams in a first run of 2,000 copies. Five hundred copies will be sold throughout the publishing houses’ network of stores. The remaining 1,500 will be reserved for MB&F and its partners, in a special protective box made of the same high-density foam used to package MB&F timepieces.
Due to worldwide shortages in the production and shipping of raw materials including paper, the printing of the books has been delayed by a few months but deliveries are scheduled for the summer of 2022.
Pre-orders are now open at the MB&F M.A.D.Gallery eShop: https://shop.madgallery.ch/products/mb-f-catalogue-raisonne
