In a revival of a cult classic shape, created 50 years ago by Mido, the TV-shaped case makes a long-awaited comeback, this time honouring the Multifort collection. Its dynamic and modern design is emphasized by a stunning light-reflecting dial – which reveals a captivating dégradé effect that fades from blue to black – featuring a pronounced horizontal brushed finish, along with its distinctive function: the BIG DATE at 12 o’clock. Behind its TV screen, the ever-reliable Calibre 80 marks the time with precision.
Does anyone still remember the very first TVs? Their modestly sized screens were designed with a shape long-since disappeared – an almost square rectangle with rounded corners. Mido used this shape in 1973, 1980 and 2000 for the design of some of its models. Fifty years after its first appearance, the cult classic TV-shaped case has returned to the brand’s catalogue. Precision, strength and boldness, the Multifort TV Big Date embodies Mido’s historic watchmaking expertise and pays tribute to its rich heritage.
Its magnificent gradient dial, which develops from blue to black, offers perfect legibility thanks to both its hands and indexes coated with white Super-LumiNova®. A Mido signature feature appears at 12 o’clock: the big date aperture. Already an element of several Mido models, the famous BIG DATE makes its debut in the Multifort collection.
Its formidable, latest-generation automatic movement, the Calibre 80, is equipped with a high-tech balance spring in Nivachron™, which offers outstanding resistance to shocks and magnetic fields. This brilliant flashback represents a successful return for the Multifort collection as it embarks on a decisively more contemporary adventure.
Back to the future…
True to its DNA, Mido once again plays with shapes down to the smallest details with the Multifort TV Big Date. A flat, square satin-finished bezel encloses the hypnotic dial in an intense blue that turns gradually to black at its edges. The famous BIG DATE appears in prime position at 12 o’clock on the two-level dial, which features a horizontal brushed finish from 3 o’clock to 9 o’clock that subtly reflects the light and lends the watch a dynamic quality. At each quarter-hour, the trapezoidal indexes add an extra touch to this combination. White Super-LumiNova® enhances the visibility of the most important round indexes, which emit a blue-green luminescence in the dark.
A dot at 12 o’clock on the bezel acts as a reference point and recalls the round indexes, identifying traits of the Multifort Collection. The bracelet extends from this stylish bezel, its polished centre links imparting an elegant roundness to the watch. The sapphire crystal with anti-reflective treatment on both sides and the sparkling diamond-cut and faceted hands, complete the flawless finish of this unique model.
The case and folding clasp are made from robust stainless steel. On the sides, a screw-down crown helps to protect this particularly exposed part of the watch from shocks.
High-tech mechanics
The transparent case back of the Multifort TV Big Date offers a glimpse of the finely decorated gears of the Calibre 80, featuring an oscillating weight adorned with Côtes de Genève and engraved with the Mido logo. The model offers a power reserve of up to 80 hours. Mido has incorporated a balance spring made from Nivachron™, a state-of-the-art material that offers superior resistance to magnetic fields and shocks for outstanding precision. The Multifort TV Big Date is reliable down to the smallest detail, and it can withstand a pressure of up to 10 bar (100 m / 330 ft).
Four other models are featured in the launch of this collection, two steel versions – one with a green gradient dial and another with a black gradient dial, and two versions with rubber straps – one in navy blue and the other in Mido’s highly distinctive orange.
Born from Mido’s extraordinary heritage, the TV-shaped case returns to the centre stage, for a Multifort TV Big Date as intense as it is precise, thanks to its formidable mechanical movement.
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Mido Multifort TV Big Date Technical Specifications
Ref. M049.526.11.041.00 – 1.200,00 €
Movement
- Mido automatic Calibre 80 (ETA C07.651 base),
- 12 ¾’’’, Ø 28.80 mm, height: 5.86 mm,
- 25 jewels, 21,600 Vib/h, Nivachron™ balance spring.
- Finely decorated Elaboré-grade movement, oscillating weight decorated with Geneva stripes and Mido logo. Functions: HMS + instant large aperture date.
- Adjusted in 3 different positions for high accuracy.
- Up to 80 hours of power reserve.
Case
- Satin-finished and polished stainless steel,
- 40 X 39.2 mm,
- 3 parts,
- sapphire crystal anti-reflective treatment on both sides, sand-blasted dot at 12 o’clock,
- finely decorated Elaboré-grade movement visible through the transparent case back,
- screwed case back,
- engraved serial number,
- screw-down crown,
- water-resistant up to a pressure of 10 bar (100 m/330 ft).
- Lug-to-lug length: 46.85 mm.
Dial
- In graduated blue to black on the outside, pronounced horizontal brushed finish, indexes coated with white Super-LumiNova® with blue-green emission.
- Minute track on the flange. Big date aperture at 12 o’clock.
Hands
- Nickel-coated, diamond-cut and faceted hour and minute hands coated with white Super-LumiNova® with blue-green emission,
- Flat diamond-polished large seconds.
Bracelet
- Satin-finished and polished stainless steel.
- Polished centre links.
- Folding clasp with push-buttons and engraved Mido logo.
MIDO
Swiss watchmaker Georges Schaeren founded Mido in 1918. The name Mido – derived from “yo mido” meaning “I measure” in Spanish – expresses a deep attachment to the measurement of time. Sustained by its founder’s visionary strength, the brand continues to combine watchmaking expertise, innovation, functionality and aesthetics.
Cutting-edge technology, movements renowned for their precision, materials of superior quality, and original yet timeless designs are the pillars of Mido’s unique know-how. The brand draws on its expertise to proudly showcase mechanical and aesthetic features that meet the highest standards of Swiss watchmaking and to make high-end quality affordable. Mido’s watches are fitted with the latest-generation automatic movements, with impressive power reserves and excellent resistance to magnetism. All chronometer models house calibres subjected to rigorous testing by the Contrôle Officiel Suisse des Chronomètres (Official Swiss Chronometer Testing Institute) and are therefore COSC-certified. Since value lies in the smallest details, Mido selects the best materials and applies high-end finishes and decorations to its dials and calibres. This technological performance is joined by original yet timeless designs with sleek lines. Beyond fashion and passing trends, Mido watches stand out for their reliability, resistance and durability.
An international name in Swiss mechanical watches, Mido is represented by 2,700 official retailers in 70 countries and its watches are available on major digital sales platforms. The brand also has its own boutiques and e-boutiques.
Mido is based in Le Locle, the centre of watchmaking excellence in the Swiss Jura and belongs to the Swatch Group, the world leader in watchmaking.
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