M.A.D.HOUSE

Reading Time: 6 minutes MB&F establishes its new headquarters in a century-old house in Geneva“How do you know I’m mad?” said Alice.“You must be,” said the Cat, “or you wouldn’t have come here.”Alice’s Adventures in Wonderland (1865), Lewis CarrollContinue Reading

M.A.D.1 GREEN

Reading Time: 2 minutes On the 12th of September, Max Busser and Friends launched the M.A.D.1 GREEN, more precisely, the possibility to participate in the raffle, open from September 12th until September 26th, 2023.Continue Reading

The M.A.D.Edition / M.A.D.1 RED watch

Reading Time: 4 minutes Last year, MB&F created hysteria with a very affordable machine created under the umbrella of M.A.D Gallery. It was the M.A.D. Edition, in blue. Now, the independent is throwing on the table a new piece, in red, destined to the masses – M.A.D.1 RED watch. It is time for aContinue Reading

M.A.D.1

Reading Time: 4 minutes A month ago, MB&F, or better said M.A.D.Gallery released a special piece, the M.A.D.Edition M.A.D.1, dedicated to supplier-Friends and Tribe members (the collectors of MB&F timepieces). Since it was not a large scale announced launch, it generated a lot of frustration and many questions. And what better way to haveContinue Reading

MB&F MoonMachine 2

Reading Time: 5 minutes Two years ago, at SIHH 2018 MB&F launched a new performance art piece, the MoonMachine 2. The second MoonMachine is a continuation of the collaboration of Maximilian Büsser and Stepan Sarpaneva and a result of a long friendship. MB&F MoonMachine 2 is one of the watches that constantly kept myContinue Reading

MB&F e-commerce concept

Reading Time: 2 minutes MB&F takes a step forward into getting closer to its customers by introducing a new e-commerce concept. For more detail, please check the official text below. It also includes links to the digital platform.Continue Reading

MB&F LM101 Palladium

Reading Time: 8 minutes The mighty MB&F just released a new piece in their Legacy Machine 101 Collection – MB&F LM101 Palladium. The 18 pieces limited series will be manufactured with a palladium case and will feature a “vert d’eau” dial (mot-à-mot translation will be “water green” – sea green or aquamarine). I visitedContinue Reading

Reading Time: 8 minutes After some unfriendly driving condition (bad weather, bad traffic), see Part 1  and the stress of the first days of SIHH, see Part 2, it is the time to get the stories straight for the last two days of SIHH  2019. Plus bonus… Attention, long post. For images, just scrool down.Continue Reading

MB&F Horological Machine N°9 ‘Flow’

Reading Time: 4 minutes When I  have heard that a new Horological machine will be released I was thrilled. After reading and publishing the press release of the MB&F Horological Machine N°9 ‘Flow’ I was impressed. But after taking the HM9 in my hands, everything changed. It was like changing from a frivolous high schoolContinue Reading

Baselworld 2017

Reading Time: 3 minutes Friday, 24.March 2017 was a great day for me. I decided at the last minute to go to Baselworld, with some help from my wife, that supports my horological hobby very much – Thank you, dear! To make everything simpler, or more complicated, depending on the point of view, IContinue Reading