Marco Borraccino, co-founder and creative director of Singer Reimagined is both an Italian and a coffee aficionado. His love for espresso led him to imagine the BARISTA scale allowing easy measurement of the extraction time for your favourite coffee style prepared with your espresso machine. Espresso brewing is an art. Precision is the key. The Singer Flytrack “Barista” represents the meeting point of two universes: The Art of Watchmaking and The Art of Espresso.
Singer Reimagined is an award-winning high watchmaking company, based in Geneva. It is part of Singer Group, the Californian-based luxury brand that has become globally renowned for its bespoke restorations of the Porsche 911.
Singer is guided by the philosophy Everything is Important.
The brand has become synonymous with the concept of Reimagining – bringing together iconic design with twenty-first-century engineering and material science.
Singer Reimagined creates remarkable watches for a discerning global clientele. We are guided by an approach that encompasses:
- a passionate focus on iconic design and definitive mechanical watches.
- Execution with superlative attention to detail, following Singer’s mantra Everything is Important.
- Modern engineering and materials combined with beautifully presented horological functions
- A deep connection with Californian car-culture and the Swiss watch-making world.
Singer represents a philosophy, simply expressed as a Relentless Pursuit of Excellence.
The first act
This pursuit inspired us to pioneer the revolution in the chronographs field by launching the groundbreaking Track1 timepiece in 2017. Powered by the innovative Agengraphe movement, Singer Track 1 represents the Chronograph Reimagined.
- The Chronograph Award at the prestigious Grand Prix de la Haute Horlogerie de Genève – GPHG – in 2018
The second act
In 2020, the same philosophy led us to develop a cutting-edge, zero-reset function with our collection of minimalist Flytrack models.
Today we are thrilled to unveil a further exclusive Flytrack edition, designed to celebrate the introduction of our brand to the Italian market, in collaboration with Orologeria Concato in Verona.
- It is a celebration of the practicality of a chronograph combined with a specific calibrated scale.
The art of watchmaking and the art of espresso
Marco Borraccino, co-founder and creative director of Singer Reimagined is both an Italian and a coffee aficionado. His love for espresso led him to imagine the BARISTA scale allowing easy measurement of the extraction time for your favourite coffee style prepared with your espresso machine.
Espresso brewing is an art. Precision is the key. The Singer Flytrack “Barista” represents the meeting point of two universes: The Art of Watchmaking and The Art of Espresso.
Many factors are involved in the extraction of the perfect single espresso shot, beginning with 6 to 8 grams of your favorite, freshly ground arabica, pressed with an espresso tamper and the correct amount of force. Extracting the perfect 30 ml espresso shot then takes between 25 to 30 seconds using hot water between 90 and 95 °C at a pressure of 9ATM.
No room for improvisation!
The longer the extraction time shown on the scale, the larger (and more diluted ) your coffee style. Just be aware that Italians would complain to anything longer than an Espresso!
When brewing an espresso shot, the first 5 to 7 seconds – the orange area on the dial scale – correspond to the infusion of hot water into ground coffee. Nothing happens visually yet. The magic is happening inside the filter. Next, the first drops of a rich, black liquid are seen, followed by a dense foam spilling.
Depending on the amount of time you keep your coffee dripping into the cup, taste, strength, density, acidity and fragrances will evolve. Ristretto, Espresso, Lungo or Americano?
There are only guidelines in coffee brewing, no hard and fast rules. What really matters is how each one enjoys its coffee the most!
The Singer Flytrack Barista combines the love of this espresso ritual, performed countless times every day around the world, with the engineering of an exclusive timepiece.
The barista
A watch that celebrates elements of Italian culture and lifestyle requires an appropriate visual style.
The newly introduced stainless-steel case is hand-finished with circular brushing and polished edges. The dial is matte brown, velvet-touch with the unique one-minute coffee brewing scale traced in contrast using a subtle beige colour. A circular brushed golden rehaut, with a contrasting 60-second indication in black, underlines the refinement of this timepiece.
The peripheral, rotating hour disc is presented in black matte ceramic and features 12 luminescent markings. The luminescent orange hour pointer is placed at 6 o’clock, in Singer tradition.
A dark brown smooth calf strap, with brown stitching, is completed with a matching stainless-steel folding buckle.
The Barista edition extends the Flytrack collection that began with the Tachymeter, Pulsometer and Telemeter variants.
Each design is distinctive and purpose-oriented but shares the same signature Flytrack function.
Singer Flytrack is a “time only” watch, featuring our signature peripheral hours disc indication combined with central minutes and central swiping seconds.
Chronograph on demand
Singer Flytrack Barista Edition has been conceived to provide the most instantaneous and instinctive way of measuring short elapsed times.
We teamed up again with the Agenhor team in Geneva, to conceive this complication that allows to measure endlessly, sequential events.
Singer Flytrack is a “time only” watch, featuring our signature peripheral hours disc indication combined with central minutes and central swiping seconds.
The main twist, not visible at first sight, is easily accessible through the push-button at 2 o’clock.
A single touch of the pusher instantly reset to zero the central sweeping second-hand.
Releasing the pusher sets the second hand in motion, allowing instant measurement of short intervals of time (60 seconds). An operation that can be repeated as many times as needed, without interfering with the timekeeping of your watch.
The Flytrack mechanism is also designed to be used as a hacking seconds device to synchronize your watch with an accurate timekeeping source. By keeping the push-button down, the seconds hand will stay still, allowing you to release it precisely at the correct moment.
This latest timepiece from Singer represents our Relentless Pursuit of Excellence, innovating and improving by going beyond conventions.
The most minimalistic iteration on the chronograph theme.
The movement
Developed in collaboration with Agenhor, the Singer Flytrack movement, AG6364, has noble descendants, sharing its architecture with the prestigious, award-winning, Agengraphe.
A dedicated development, focused on efficiency and performance, drove our technical team and watchmakers to imagine innovative solutions to deliver a playful yet useful complication aiming to be the most minimalistic iteration on the chronograph theme.
314 components, manual winding, two barrels providing 55h of power reserve, 49 jewels and a unique flyback & zero-reset function.
All characteristics providing the Singer Flytrack with the pedigree of a future classic.
The clutch, provided with triangular teeth, features a ratio of one tooth to three, to limit jumping forward or backward, allowing to reduce errors in case of shock. In the worstcase, the seconds hand can jump of maximum 1 degree.
A large lever permanently keeps the system engaged, allowing the seconds hand swiping motion.
When the user presses the reset button, the lever releases the clutch which disengages.
The lever also acts as a reset hammer by pressing on a heart cam in the centre.
When the user releases the button, the lever returns to its initial position and r e-engages the system to restart the seconds hand motion instantly.
Singer Flytrack Barista Edition Technical Specifications
Movement
- Calibre: Singer Reimagined 6361 Manual mechanical mo vement, Singer Reimagined exclusive convertible flyback sweep second hand (60 seconds)
- Dimensions: 34.40 mm
- Height: 7.18 mm
- Number of parts: 314
- Number of jewels: 49
- Power reserve: 60 hours
- Escapement: Swiss lever
- Balance: Flat with AgenPit regulator
- Frequency: 21’600 vph (3 Hz)
- Functions: Hours on peripheral discs, central minutes and central seconds with flyback zero-reset function
Case
- Material: Stainless steel
- Diameter: 43 mm
- Height: 15 mm
- Crystal: Sapphire with double-sided antireflective coating
- Back: Screwed with sapphire crystal
- Water resistance: 10 ATM / 100 meters
Dial
- Black mate velvet-touch central dial with micro-engraved checkers minuterie, featuring a unique coffee brewing scale on one minute.
- Rotating hour disc in black matte ceramic featuring 12 luminescent figures. Circular brushed golden rehaut.
Strap
- Material Brown soft Calfskin
- Sizes On request
Buckle
- Type: Deployant buckle
- Material: Brushed stainless steel with polished edges
Price
- 25’500 CHF Excluding VAT and local taxes
- Limited edition 30 numbered pieces
