What gives us our Edge? And how do we go beyond it? How thin is the line between taking part, and tipping into victory? What inspires those moments of rare advantage – down to the millimetre, down to the microsecond – that change the shape of the race? Are winners born or made? And what happens when things go wrong – or when it all goes right? Welcome to The Edge. A new online magazine and podcast series produced by TAG Heuer that embraces endeavour and where we’ll be talking to people operating at the very edge of possibility – from athletes to actors, and from artists to entrepreneurs.
Very soon, we’ll also be taking to the airwaves to talk to people operating at the very edge of possibility, including actor Patrick Dempsey and legendary pro surfer Kai Lenny. We’ll be giving you the fuel you need to get in the zone and leave your limits in the dust. Watch out: https://www.tagheuer.com/listen/podcast.html
The Edge seeks to connect with and embolden listeners with the sense of possibility by delving into the avant-garde spirit of our guests and identifying what continues to set them apart in their pursuits.
Releasing on a monthly basis from 22nd February 2021, and available on all podcast platforms including Spotify and Apple, the first season of The Edge podcast will be hosted by Teo van den Broeke, Style Director at British GQ, and will take a deep dive into the ‘Don’t Crack Under Pressure’ spirit of TAG Heuer.
Each week, The Edge online magazine will drop two new and exclusive articles in four different languages at https://magazine.tagheuer.com. Exploring topics such as heritage, lifestyle, collaborations and travel. The Edge will embody TAG Heuer’s taste for challenge and take it to the next level by providing an insight into the practitioners, partnerships and places at the forefront of this pioneering spirit.
In the new ‘24 Hours-With’ feature section, TAG Heuer meets the people who excel at the edge of possibility for ‘a day in the life’ video and photo diary, starting with Brand Ambassador Kai Lenny. Leaning in closer than ever before to the adventures and regimens of these extraordinary men and women, join us as we get to know our heroes’ lives behind the scenes, from dawn to dusk.
In the spirit of seeking new horizons, ‘An Unexpected Time’ will show how to explore cities across the globe with a fresh perspective during an unexpected stopover.
Elsewhere, through its Heritage features, The Edge retraces moments in the illustrious sporting legacy of TAG Heuer, which has been involved in the world’s most prominent sporting events across multiple disciplines since its founding in 1860. These articles explore the moments that echo our spirit of ‘Don’t Crack Under Pressure’ – the ability to surpass oneself and achieve victories with the choices we make every fraction of a second.
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer has 1470 employees and is active in 139 countries. TAG Heuer products are available online on www.tagheuer.com for select countries and in 160 boutiques and 3,000 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.
For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.
Listen to the full conversation – the inaugural episode of TAG Heuer’s landmark series – by searching for ‘The Edge TAG Heuer’ wherever you get your podcasts:
And also on: