Maurice Lacroix AIKON Automatic Middle East Limited Edition

Reading Time: 2 minutes Inspired by the iconic Calypso of the 90s, the AIKON has become an icon in its own right. Urban-inspired, contemporary aesthetics, ergonomic design and a mechanical heart, make AIKON Automatic the ideal accompaniment to city life. Maurice Lacroix is unveiling the AIKON Middle East Limited Edition – a bold urban pieceContinue Reading

Maurice Lacroix AIKON #tide KOTC

Reading Time: 3 minutes Once again, Maurice Lacroix returns to the urban landscape in its role as Official Timekeeper of the King of the Court. On the eve of the Royal Championships in Rotterdam, the brand from the Franches Montagnes, will unveil the AIKON #tide KOTC, a special edition watch incorporating innovative #tide technology.Continue Reading

Maurice Lacroix AIKON Skeleton Urban Tribe

Reading Time: 3 minutes Once again, Maurice Lacroix embraces the urban landscape and takes inspiration from those tall architectural buildings that endow a city with its unique skyline. Made from a variety of materials, beam-type structures confer strength while at the same time inviting light to bathe interior spaces. A couple of years ago,Continue Reading

Maurice Lacroix AIKON Automatic Limited Summer Edition

Reading Time: 3 minutes The AIKON Automatic Limited Summer Edition swaps city life for vacation vibes while still remaining true to the classical model’s urban-themed design language. Inspired by Calypso, the brand’s iconic model of the 90s, the AIKON has proved hugely popular. The advent of these latest AIKON models promises to perpetuate the success story.Continue Reading

Maurice Lacroix AIKON Master Grand Date Technicolour

Reading Time: 3 minutes The AIKON Master Grand Date Technicolour unites the Jura-based brand’s proven blend of watchmaking know-how and urban-style with eye-popping, sun-kissed shades. Inspired by the brand’s iconic model of the 90s, the Calypso, the AIKON has proved hugely popular. The advent of this latest AIKON promises to perpetuate the success story.Continue Reading

Maurice Lacroix AIKON Quartz

Reading Time: 3 minutes In 2016, the Maurice Lacroix AIKON burst onto the watch scene, uniting urban style and Swiss precision while simultaneously delivering high perceived value. Appealing to both Millennials and members of Gen Z, the urban-inspired watch has proved to be a remarkable success. Nevertheless, the forward-looking watch brand never rests onContinue Reading

Maurice Lacroix AIKON #tide Mahindra

Reading Time: 7 minutes My special relationship with AIKON #tide continues with a new collaboration piece looking towards evolution and a better future. The Maurice Lacroix AIKON #tide Mahindra celebrates the continuous work with Mahindra Racing. Adopting the team’s colours, this good-looking urban piece brings ocean-bound upcycled plastic again to the wrist. The end ofContinue Reading

Maurice Lacroix AIKON #tide Mahindra

Reading Time: 4 minutes Maurice Lacroix continues to work closely with Mahindra Racing in 2023. Building on their common values, in particular their shared desire to make the world a little greener, the two firms are pleased to unveil the new AIKON #tide Mahindra. Dressed in the race team’s colours and made from ocean-boundContinue Reading