Reading Time: 4 minutesChristmas is approaching fast and most of us think about the last gifts we need to acquire for our loved ones. But not all of us spend Christmas and the end of the year in the nordic hemisphere… So for those going on the sunny side of the blue planetContinue Reading
Reading Time: 3 minutesPrior to launching the inaugural AIKON models in 2016, Maurice Lacroix could never have envisaged how successful the model would become. The strong design codes along with the model’s high perceived value have proved a winning formula. Buoyed by the positive reaction of the press and public alike, the SwissContinue Reading
Reading Time: 3 minutesThe Maurice Lacroix AIKON brims with urban style, making the latest ML Crew member, Simon Nogueira, a perfect match for the brand. Simon, a freerunning specialist, wholehear tedly embraces the urban landscape and can be frequently seen hanging from a tall building, secured merely by the tips of his fingers.Continue Reading
Reading Time: 3 minutesWith the first strategic extension of the AIKON range, the AIKON Venturer continues its exploration of urban worlds with the addition of a dual time zone. Available with a white or black dial, the AIKON Venturer GMT features a fourth 24-hour GMT hand. This new function makes it the watch of a lifetime… with two differentContinue Reading
Reading Time: 3 minutesMaurice Lacroix is proud to welcome Alexandra Trusova to the ML Crew, a group of talented individuals from around the world. The Russian figure skater may be young, but she has already achieved so much. Joining the ML Crew is yet another landmark in her impressive career.Continue Reading
Reading Time: 3 minutesAlways in movement, the Maurice Lacroix AIKON Venturer collection has been expanded with two new models, created with a common base but radically different aesthetics. The bronze and brown ceramic version is bold and modern. The gold and steel model with the anchor blue dial is sporty yet chic. WatchesContinue Reading