Ulysse Nardin FREAK [X GUMBALL 3000] - Edition 2

Reading Time: 4 minutesFor the third consecutive year, Ulysse Nardin and Gumball 3000 continue building one of watchmaking’s more credible automotive partnerships. Announced on 23 February 2026, the FREAK [X GUMBALL 3000] – Edition 2, Ref. 2303-270LE-2B-GUM/3A, is not a cosmetic refresh of its predecessor. It introduces a new Carbonium® hour disc, first-timeContinue Reading

COSC establishes a new standard

Reading Time: 3 minutesLa Chaux-de-Fonds, February 12, 2026 – Since 1973, the Contrôle Officiel Suisse des Chronomètres (COSC) has been one of the most respected institutions of Swiss watchmaking. As an independent guardian of precision, it has accompanied the rise of Swiss Made by certifying millions of movements and helping establish Switzerland as theContinue Reading

Breitling Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team

Reading Time: 4 minutesAston Martin and Breitling have formalised a relationship that took me by surprise. Breitling now holds the title of Official Watch Partner to Aston Martin and the Aston Martin Aramco Formula One Team, in a global, multi‑year agreement that links Gaydon’s hand‑built performance cars with Swiss chronograph engineering focused onContinue Reading

Parmigiani Fleurier TONDA PF Micro-Rotor Agave Blue

Reading Time: 4 minutesWith the TONDA PF Micro-Rotor Agave Blue, Parmigiani Fleurier returns to the core of what has made the line such a quiet success since 2021. The concept remains the same: a two-hand automatic in a slim, integrated case, but here distilled again, with no date and a new dial colourContinue Reading

Leopoldo Celi

Reading Time: 4 minutesNiton is not a name that has echoed loudly in recent decades, yet among connoisseurs it has long carried a quiet weight. Founded in Geneva in 1919 by Auguste Jeannet together with former Vacheron Constantin men Alfred Bourquin and Edouard Morel, the manufacture built its reputation on ultra-thin calibres, shapedContinue Reading

URWERK UR-100V LightSpeed Ceramic

Reading Time: 5 minutesURWERK unveils the UR-100V LightSpeed in white ceramic, a timepiece that transcends conventional watchmaking by merging astrophysical precision with breakthrough materials engineering. This creation embodies the company’s uncompromising philosophy: where light becomes time, and time becomes a journey through our solar system.Continue Reading

Louis Vuitton x De Bethune LVDB-03 Louis Varius Project

Reading Time: 10 minutesThe collaboration between Louis Vuitton and De Bethune represents one of contemporary horology’s most extraordinary undertakings. The LVDB-03 Louis Varius sits at the intersection of two distinct watchmaking philosophies, united by a shared commitment to innovation and historical reverence. Denis Flageollet, co-founder of De Bethune and a figure whose discretionContinue Reading

H. Moser & Cie.' Endeavour Tourbillon Skeleton

Reading Time: 3 minutesH. Moser & Cie.’s philosophy can be distilled into a single principle: remove everything that obscures, keep only what reveals. The Endeavour Tourbillon Skeleton embodies this ethos entirely. It is a watch that exists not to impress through complexity, but to communicate through clarity. In an industry that often conflatesContinue Reading

Geneva Time Only Grafite

Reading Time: 6 minutesLVMH Watch Week has grown into the group’s preferred laboratory for ideas, a focused platform where each maison can show its current thinking without the noise of a full-scale trade fair. The 2026 edition in Milan underlined that shift once again, with La Fabrique du Temps Louis Vuitton using theContinue Reading