December 12th, 2020 (New York, NY) – Panerai is pleased to announce the auction sale of three important Panerai watches through Phillips in association with Bacs and Russo, at the much anticipated December Racing Pulse Flagship Auction.
The exciting hero of the auction – the famous Panerai Luminor PAM5218-201/A (Lot 47) consigned personally by multiple Academy Award™ nominee and Golden Globe™ winner, Sylvester Stallone sold for an unprecedented $214,200, after less then 5 minutes of bidding.
This selling price was a nod not only to the incredible provenance of the timepiece, but also to the immense fascination the brand’s early history continues to hold for collectors. The watch achieved almost fabled status amongst enthusiasts and is widely acknowledged as the catalyst for Panerai’s launch on global stage as it changed the brand forever.
“We are excited to bear witness to a historic moment so inextricably connected to both Panerai’s beginning and future,” said Jean-Marc Pontroué, Panerai CEO.
“As a brand, we have always looked to the horizon of what is possible while keeping one foot firmly grounded in the principles and foundation of our past. After the success of the first Phillips auction in Hong Kong a couple of weeks ago, this is a strong signal that Panerai remains in the heart of the collectors’ community. We are proud to have partnered with Phillips to offer watchmaking enthusiasts worldwide a unique timepiece so representative of our pioneering spirit.”
The auction sale also included two important LAB-ID watches: the perfect embodiment of Panerai’s creative and technical brilliance, the first generation LAB-ID PAM700 (Lot 45) offers an unprecedented 50-year warranty. This remarkable timepiece sold for $69,300.
Next came Panerai’s latest creation, the next generation Luminor LAB-ID PAM1700 (Lot 46), a celebration of the Luminor Collection’s 70th Anniversary. It was offered to the public for the first time through Panerai partnership with Phillips, allowing a private collector to acquire the first millesimation of this limited edition of just 70 watches for an astonishing $81,900.
Important Panerai Timepieces sold at the Racing Pulse Auction:
LOT 47 PAM5218-201/A Luminor
An unparalleled timepiece of historical provenance personally consigned by Sylvester Stallone. Sporting a rare original sharkskin strap with original Panerai buckle, this remarkably preserved watch also appeared in the film Daylight starring Stallone, who loved it so much he did not take it off until the end of the shoot. The actor later declared that the watch, which had been in his possession ever since, “went through hell in every scene”.
The Panerai 5218-201/A lot included the original box, two additional Panerai straps with buckles, and its original brass screwdriver. In addition to a handwritten note signed by Mr. Stallone, the watch was also accompanied by an original 1996 studio-issued lobby card from Daylight, also signed by Mr. Stallone, with a specific reference by him to this exact watch.
Estimated: $40,000 – $80,000 USD
Sold: $214,200
LOT 46 PAM1700 Luminor LAB-ID (World Premiere)
The world premiere of Panerai’s most technologically advanced timepiece. A pristine example of millesimation #1 of a limited edition series of just 70. Created to celebrate the 70th Anniversary of the Luminor collection.
Estimated: $30,000 – $60,000
Sold: $81,900
LOT 45 PAM700 Luminor 1950 Carbotech LAB-ID – First Generation Concept
Having debuted in 2017, the first generation LAB-ID offered an unprecedented 50-year warranty. This rarely seen watch took two years of R&D to develop. Includes original box and certificate.
Estimated: $30,000 – $60,000
Sold: $69,300
