Reading Time: 4 minutes Maurice Lacroix continues to work closely with Mahindra Racing in 2023. Building on their common values, in particular their shared desire to make the world a little greener, the two firms are pleased to unveil the new AIKON #tide Mahindra. Dressed in the race team’s colours and made from ocean-boundContinue Reading
Reading Time: < 1 minute Maurice Lacroix, the ‘Official Timekeeper of the FIBA 3 x 3 World Tour’ was on hand at the finals, recently held in Abu Dhabi. In front of an enthusiastic crowd, the Ub Huishan NE (Serbia) secured victory. Each member of the winning team was given an AIKON #tide FIBA 3×3, an urban watchContinue Reading
Reading Time: 3 minutes The new AIKON Master Grand Date Black is dressed in black and white tones, skilfully playing with contrasts to deliver an eye-catching look. It harnesses the mechanical virtuosity of the Masterpiece collection while embracing the AIKON’s urban design language. The resultant watch upholds Maurice Lacroix’s reputation for delivering notable style,Continue Reading
Reading Time: 3 minutes Based in Saignelégier, in the heart of the Swiss Jura, Maurice Lacroix is pleased to unveil a unique watch, the AIKON Skeleton TimeForArt, that will be auctioned in support of Swiss Institute and TimeForArt, the first-ever benefit auction to support contemporary art and artists. Based on the watch brand’s popularContinue Reading
Reading Time: 3 minutes Maurice Lacroix continues to spread the word about its ground-breaking watch, the AIKON #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. The AIKON #tideContinue Reading
Reading Time: 3 minutes In 2021, Maurice Lacroix became the Official Timekeeper of the innovative King of the Court (KOTC) where elite athletes compete in volleyball tournaments held in different cities around the globe. Now, the Jura-based watch brand has created a special edition of its highly popular AIKON model, designed for competitive individualsContinue Reading
Reading Time: 5 minutes When I reached out to Maurice Lacroix asking for the #tide, I was not expecting them to send me 8 pieces from the 10 pieces (13 if considering the later released FIBA 3×3). A big surprise was to find included in the received box the complete retail packages for allContinue Reading
Reading Time: 3 minutes Maurice Lacroix is pleased to unveil three special edition watches that uphold the benefits of the recently launched AIKON #tide, combining them with the exciting world of 3×3, the global basketball format beloved by millions. Sharing the same qualities as other members of the AIKON family, these latest watches proveContinue Reading
Reading Time: 7 minutes Maurice Lacroix just dropped new interesting pieces in their very successful Aikon Collection: a superb skeleton rounding nicely the mechanical side of the collection and an awaited selection of variations in the quartz collection. Let’s discover together the novelties.Continue Reading
Reading Time: 4 minutes Christmas is approaching fast and most of us think about the last gifts we need to acquire for our loved ones. But not all of us spend Christmas and the end of the year in the nordic hemisphere… So for those going on the sunny side of the blue planetContinue Reading
Reading Time: 3 minutes Prior to launching the inaugural AIKON models in 2016, Maurice Lacroix could never have envisaged how successful the model would become. The strong design codes along with the model’s high perceived value have proved a winning formula. Buoyed by the positive reaction of the press and public alike, the SwissContinue Reading